Home Liv­ing Trends 2025 — Liv­ing closer to nature

A few years ago, the coronavir­us swept across the coun­try and brought about a marked change in home liv­ing trends: In addi­tion to design aspects, con­sumers are now pla­cing increas­ing value on nat­ur­al­ness and sus­tain­ab­il­ity. They want qual­ity mater­i­als and col­ors that are not only healthy and cozy to live with, but at the same time also look good.

Caused by the out­er cir­cum­stances of the pan­dem­ic, there was a trend toward “cocoon­ing”, that means the desire to stay “nes­ted up” at home. This trend is often inspired by the Scand­inavi­an hygge life­style, which springs from the desire for a slower pace of life. This high­er propensity for “slow liv­ing” and for more sus­tain­ab­il­ity con­tin­ues to this day – coupled with a great­er appre­ci­ation for our pre­cious nature. An atti­tude that often goes hand in hand with a pref­er­ence for nat­ur­al mater­i­als and earthy col­ors: wood, lin­en, rat­tan, and bam­boo are cur­rently in vogue. They are com­bined with soft col­ors such as ter­ra­cotta, sage green, sand, or beige, which cre­ate a cozy, calm­ing atmo­sphere.

The nat­ur­al build­ing mater­i­al wood in par­tic­u­lar remains omni­present in a wide vari­ety of forms and designs. Ini­tially used in the kit­chen, fur­niture fronts equipped with a grooved struc­ture are now also increas­ingly found in din­ing and liv­ing areas. The ver­tic­al wood slats give cab­in­ets and side­boards a nat­ur­al look. The slat­ted look is also a wel­come vari­ation in the design of walls and ceil­ings. When it comes to wood types, oak is still the spe­cies of choice. It is cur­rently also used with a rough-sawn sur­face. Knots and nat­ur­al cracks in the wood are very much in demand. Reclaimed beech wood with its dis­tinct­ive, rus­tic look is quite pop­u­lar, often with a gray fin­ish. Also, vin­tage fur­niture remains highly pop­u­lar. As a con­trast to earthy green tones, pas­tel col­ors are exper­i­en­cing a reviv­al, espe­cially shades of rose and apricot. Upholstered fur­niture in these col­ors can be com­bined well with sand-colored sur­faces.

Nat­ur­al­ness is also key when it comes to floor cov­er­ings. Col­ors like gray, beige or “greige”, a mix­ture of both, are very suc­cess­ful. Many build­ing own­ers and ren­ov­at­ors par­tic­u­larly appre­ci­ate floor designs where the nat­ur­al col­or of the wood is still vis­ible. The sandy col­or makes the wood floor look fash­ion­ably aged – even if it is new. Open-pore sur­face treat­ments with oil and wax are par­tic­u­larly trendy. Matte oils – col­or­less or trans­par­ent – can be applied in such a way that the wood looks untreated but still has sur­face pro­tec­tion. Design­ers are even exper­i­ment­ing with anthra­cite and black tones.

Regard­less of their pref­er­ences, con­sumers pay increas­ing atten­tion to health safety in all their pur­chases and applic­a­tions. They prefer qual­ity products, for instance fur­niture that has been tested for harm­ful sub­stances or low-emis­­sion build­ing mater­i­als. How­ever, it is not at all easy for inter­ested con­sumers to keep track of everything. The EMICODE® label issued by the GEV – the Ger­man Asso­ci­ation for the Con­trol of Emis­sions in Products for Floor­ing Install­a­tion, Adhes­ives and Build­ing Mater­i­als – offers reli­able guid­ance. Wheth­er plasters, mor­tars, adhes­ives, paints, oils, waxes or seal­ants: the GEV seal is only awar­ded to products that have been tested in strict labor­at­ory exam­in­a­tions and found to be safe for health thanks to the low­est pos­sible emis­sions. Products car­ry­ing the EMICODE® label con­tain neither solvents nor phthal­ate-based plas­ti­cizers and are free of haz­ard­ous volat­ile organ­ic com­pounds (VOCs).

Man­u­fac­tur­ers must have their products reg­u­larly tested through unan­nounced spot checks and may only advert­ise the tested products with an EMICODE® label of con­firmed valid­ity. If work is con­trac­ted out to pro­fes­sion­al crafts­men, con­sumers should dis­cuss the products to be used and insist on mater­i­als equipped with the EMICODE® label before award­ing the con­tract.

So, regard­less of per­son­al taste, con­sumers should care­fully choose the right products when design­ing their own four walls – no mat­ter wheth­er they prefer bright col­ors or subtle nat­ur­al tones, wheth­er they go for wood, nat­ur­al stone or plaster sur­faces. Only then can they ensure a healthy home free of harm­ful pol­lut­ants. This not only pro­tects con­sumer health, but also the envir­on­ment.

Photo: © GEV/Iris Pohl

The term “slow liv­ing” stands for the desire to wind down and take a breath­er more often. To achieve this goal, a com­fort­able and calm­ing liv­ing envir­on­ment is key. The use of EMICODE®-cer­ti­fied products ensures the low­est pos­sible indoor air emis­sions from pro­cessed products.

Do You Have Questions?

If you have any ques­tions on cer­tain top­ics or want to con­tact us for anoth­er reas­on, please con­tact us by phone or email.

Phone: +49 (0)211 843 449 – 01

info@emicode.com

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3 Decem­ber 2025